Approach

How we work, in plain terms.

Transparent process, engineering standards, and a clear record of what you receive at every stage. We use AI tools to help build your site; Kyle reviews the work and stands behind it.

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Process

From first call to ongoing care

  1. 01Day 1

    Discovery call

    A 20-minute conversation about your business, goals, and current site.

  2. 02Within a week

    Scoped proposal

    A fixed-price proposal with deliverables, timeline, and what’s out of scope.

  3. 03

    Build in milestones

    Work happens on an unlisted preview link you can check at every milestone.

  4. 04

    Launch & ongoing care

    A managed launch, then an optional care plan so the site keeps improving, or a handoff to you.

What you receive

You always know where things stand.

  • Proposal

    Fixed price, deliverables, timeline, and what’s out of scope — in writing, before work starts.

  • Preview link

    An unlisted staging site updated at every milestone, so progress is never a mystery.

  • An update at every step

    An email at each milestone: your design is ready, each invoice, and launch, with anything we need from you.

  • Launch checklist

    Performance, accessibility, SEO, redirects, analytics, and backups checked before go-live.

  • Handoff

    Skip or leave your care plan and we move your site to you: files, content, design, and an hour of setup help. There’s no fee for this. Your domain is yours either way.

  • Monthly report

    On a care plan: work completed, site health, and recommended next steps.

Standards

The engineering baseline on every project.

  1. 01

    Performance budget

    Every build has a performance budget and gets a Lighthouse mobile test before launch. Real-visitor Core Web Vitals can only be measured after launch, once a site has enough traffic.

  2. 02

    Accessibility

    Built to target WCAG 2.2 AA: keyboard navigation, color contrast, and clear page structure. Every site includes an accessibility statement page.

  3. 03

    Version control

    All code lives in a repository from day one, with a history of every change.

  4. 04

    Staging before production

    Changes are reviewed on a preview environment before they reach your live site.

  5. 05

    Security hygiene

    Least-privilege access, updated dependencies, HTTPS everywhere, and backups that are checked every night.

  6. 06

    Care plan or handoff

    Keep your site on a care plan and we host, update, and back it up. Or take it over: we move your files and content to you at no charge, with up to 1 hour of help moving it (more is $95/hr), and your domain is yours either way.

Tell us what your website needs to do.

Share a few details about your business and goals. We’ll reply with next steps — no pressure, no jargon.

Get started Or book a 20-minute call

Replies within 1 business day when we’re open