Insights
How modern websites work, in plain language.
Guides to the standards and features we build into client sites. Each one explains what it is, why it matters to your business, and how to check your own site.
Search & discovery
Agentic SEO: being found and understood by AI search and AI agents
How AI answers in Google, ChatGPT, and Claude find businesses, what helps, what llms.txt is, and how to choose which AI crawlers to allow.
Local SEO: Google Business Profile, reviews, and service-area pages
How Google decides which local businesses to show, what a complete Business Profile looks like, how to handle reviews, and how to build service-area pages the right way.
Redesigning without losing your Google rankings
Why page addresses matter when you rebuild a website, how 301 redirects carry visitors and search rankings to new pages, and what to check before and after launch.
Speed & mobile
Accessibility
Trust, privacy & ownership
Tell us what your website needs to do.
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